The Cherry Handbag Organiser ™ emerged for two reasons: Firstly my handbag was a total disaster and I could never find anything. I have publicly embarrassed myself by literally dumping my bag upside down on the floor in shopping centres in a desperate attempt to find my keys or cell phone. Secondly, I am a self-confessed handbag junky. Despite my divine collection, I never used them because it was such a mission to switch from one bag to another. So what was a girl to do? Well, develop a product that would solve both these problems of course…and so emerged the Cherry Handbag Organiser™.